By DA Ping Zheng
Use SEO Tools to Extract the full page of your internal links and external juicy backlinks to reveal your link healthiness and check to see if your targeted keywords are in your link text.
Always write keywords in your links, not the symbols that search engines don’t understand. The links should be connected with – not _, adding an underscore sign to your link is not good practice, as for search engines do no understand this symbol.
The link keywords should match with your page title and content description. Always check to see if your pages have any outdated internal links or backlinks that connect to spamming websites, blogs or forums. This would cause your site to receive some SEO score penalties.
Another important aspect to inspect is missing keywords on your site’s pages. It’s necessary to analyze your site keywords cloud, keyword consistency in different elements of your pages and find untapped keywords that bringing traffic to your niche.
You can improve the keywords on your site pages by using the Google Keywords Planner or another keyword research tool to conduct a market research, which will target your customers’ keyword input terms and identify the keywords with the most search volume that are missing from your pages.
Adding these keywords as creative conversion content to your pages will offer for a potential traffic boost to your website.
When you design a website, you should always keep your user’s point of view in mind.
Is your site design user-friendly? Is it easy to navigate?
Uses a responsive design for easier mobile viewing, make the pages load quickly would be an important factor also.
Have you ensured your site has what users are looking for in regards to the content? If not, you should conduct keyword research to find out what they need and want from your business niche.
Your website should also use a website logo (consistently designed across the site), UI graphics and a branding message that targeted to your specific audience.
Anchor Links are a hyperlink that contains keywords related to your page content, Anchor links allow a user to understand what your page is about And encourages them to click the anchor link for extra information.
Noticeably, it is a bad practice to use the words “Click Here” as your anchor link text.
Anchor Links have been found to work great on contextual content; the user finishes reading the article and then finds the link to click with more detailed information.
The anchor link also tells search engine about your page content and boost your page’s visibility when looking for your content in search results.
Conversion Marketing is all about keeping customers happy with your business in all aspects. You should start by conducting niche market research, And gain an insight understanding of your customers’ buying persona behavior. The goal is to understand your customers buying intention thought process.
Write your site with keyword terms related to your business service, then provide them with the targeted information to answer their questions. This will help your customers to make a decision when buying a product online.
Also carefully planning a sustainable long-term conversion content marketing strategy campaign is the key to success.
Identify your business specific group of audience, conducting a niche market research by using keywords research tools such as Google Keyword Planner or other keyword tools in the market.
The key point is looking for less competition, more traffic search volume, and long phrase keywords in your business niche.
Brainstorm about what are your site users looking for when they type the keyword phrase into the search engine.
Next, craft the correct content to address whatever they’re looking for, persuading them to become a potential customer.
Find better conversion content marketing keywords that will help to reach your business goals. You can also use social media data search features (such as “Facebook Search” & “Twitter Search”) to find more data related to your business keywords.
Backlinks Building is good SEO practice. First you should identify any missing content online that related to your business.
Then try to write useful content around those topics as page links. The more “link-able” content available on your site, the more likely others will share your content in their sites. You can also write an article to help solve issues or fulfill a missing content for other websites related to your business.
Then courteously email these sites to see if they’d like to embed your link in their website. You can also find many related blogs, directories and forums in your niche.
Once you find an appropriate forum, register for an account, then spend some time engaging with forum users by answering questions they ask or leave positive comments on the blogs to receive approved backlinks.
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